How to write meta data in SEO
Write your meta data so that it’s optimised for the keyword you’re targeting for that page. For example, if your page is optimised for ‘sports shoes’, you’d need to include that keyword in your meta title and your meta description.
Meta title: Buy Sports Shoes | Your Brand Name
Meta description: Write a compelling sentence here with your keyword included as well as your USP and include a call to action to encourage someone to click through.